Built in India.
Lighting up the world.

Our mission is to keep pushing the boundaries of what’s possible. Tackling the toughest urban challenges across short stays, extended living, luxury escapes, workspaces, celebration spaces, and more.

What is Prism?

PRISM is a spectrum of brands built by Lightkeepers, urban innovators on a mission to solve the toughest challenges of city living.

Our Brand Ecosystem

The Full Spectrum

Sunday

A quintessential high-end destination for the new-age explorer.
Palette

A curated collection of properties in prime locations.
Clubhouse

Step into next-level living with our premium stays.
Townhouse

Affordable stays with premium service.
Belvilla

Vacation homes close to nature.
Townhouse Oak

Spacious, thoughtfully designed rooms with premium amenities.

OYO Hotel

Standardized stays. Affordable comfort, anywhere.
Motel 6

Clean, comfortable, affordable. America's economy stay.
Studio 6 Extended Stays

Home-like stays with kitchens for longer visits.
Studio 6 Suites

Extended comfort with upgraded amenities.
SilverKey

Work-ready extended stays with kitchens and workspace.
Capital O

Elevated design and service, affordably priced.
Collection O

Upgraded hotel experiences at great value.
Hotel O

Smart rooms. Smarter prices.
Spot On

Supersaver rooms for transit travelers.

CheckMyGuest

Premium urban homes across France and Italy, thoughtfully curated.
Belvilla

40,000+ unique vacation homes across 20+ countries, well-priced.
DanCenter

Danish vacation homes from seaside cottages to luxury villas.
Danland

Family-friendly Danish holiday parks with seamless coastal experiences.
Admiral Strand

Premium holiday homes along Denmark's scenic west coast.
Stugsommar

Swedish homes from cozy woodland cabins to waterfront retreats.
DirectBooker

Croatian rentals near the beach for perfect getaways.
MadeComfy

Beautiful vacation homes across Australia, thoughtfully curated and professionally managed.

Traum by OYO

Germany's leading holiday home marketplace with thousands of European listings.
Innov8

Design-forward coworking spaces in India, built for productivity.
Weddingz.in

India's top wedding venue network, simplifying grand celebrations effortlessly.
Total Holidays

Tailored holiday packages and travel solutions for seamless experiences.
Oravel Travel Solutions

Corporate travel solutions for employees, small and large businesses.
HelpMyGuest

A French guest services and property enhancement brand,helping elevate hospitality standards across our vacation rental portfolio.

BACKED BY VISION

Driven by Results

Future-Ready

Sharper growth through scalable technology

11 Quarters

Of Proven Profitability

Patron Value

Consistent returns, choice of brands, and strong partner ecosystem.

25%

YoY growth in Homes segment

Customer-Centric

Focus on satisfaction, brand presence, and elevated experiences.

35+

Countries

High-Quality Supply Growth

Expanding premium hotels, large parks in Europe, and marquee venues worldwide.

174K+

Assets

Annual Report - 2024

Steady recovery, profitable scale & sustainable growth

Rated by the world's leading agencies

Among the few global tech-hospitality companies with sustained profitability.

Our Tech ECOSYSTEM

A robust technology stack running 174K+ assets across 35+ countries.

For hassle-free operations

To build online presence across channels

To build a brand loved by both travellers & city dwellers

To reach more guests & optimise experience

For maximising revenue

from OYO TO PRISM

Our purpose is to drive positive change, simplify experiences for customers, grow business for our partners, and create long-term value for our shareholders by building an enduring and loved company.

Ritesh Agarwal

Founder & CEO

Our Awards & Excellence

Board of Directors

William Steve Albrecht

Independent Director

Sumer Juneja

Director

The Minds at the Helm

Ritesh Agarwal

Founder & Group CEO

ritesh@prismlife.com

Ankit Tandon

CBO & CEO, Europe & SEAME

ankit@prismlife.com

Ashish Kumar Bajpai

Head of Revenue and Distribution

ashish@prismlife.com

Dinesh R

CHRO

dinesh@prismlife.com

Gautam Swaroop

CEO International

gautam@prismlife.com

Nitin Thakur

President Strategic Initiatives

nitin@prismlife.com

Pankhuri Sakhuja

Business Head Innov8 & Traum

pankhuri@prismlife.com

Rakesh Kumar

CFO

rakesh@prismlife.com

Rakesh Prusti

General Counsel

rakeshp@prismlife.com

Siddhartha Dasgupta

President, Corporate Affairs

siddhartha@prismlife.com

Shashank Jain

Head of Technology and Marketing

shashank@prismlife.com

Shirish Damani

COO, Europe Hotels and Homes

shirish@prismlife.com

Shreerang Godbole

Chief Service Officer

shreerang@prismlife.com

Sonal Sinha

CEO, G6 Hospitality

sonal@prismlife.com

Varun Jain

COO India

varun@prismlife.com

Our Commitment to Tomorrow

Impact That Goes Beyond

Urban Enrichment

From uplifting rural and regional communities to beautifying our cities, every effort drives lasting, inclusive impact.

Sustainable Natural Practices

From responsible rainforest harvesting to eco-conscious initiatives, we aim to protect and restore our planet.

Why join PRISM?

Be a Lightkeeper

At PRISM, we invite you to be a Lightkeeper: a visionary, a creator, and a leader shaping the future of urban living.

This is not just a workplace, it's literally a community where you get inspired, supported and motivated, daily.

Bhawna Chawla, Analyst, India

I’ve been working at DanCenter for about 6.5 years, and one of the things I value the most is that no two days are the same. There’s always something new going on, and that helps keep the job interesting.

Sofie Damkjær, Trainer & Quality Manager, DanCenter

What excites me about the culture is the trust in technical decision-making. We are empowered to experiment, refine and implement new approaches that truly make a difference for our customers

Siva Alagappan, Head of Sales and Partnership - OYO UK

What I like about Belvilla is the long history and the company was actually founded near my home. It' s strong brand with precense all around Europe. What I like about the job is that you get to places and holiday homes where our customers spend their most beautiful days or weeks of the year.

Vincent Roobeek, Commercial Manager, Belvilla, Europe

The past six years have been a rollercoaster of personal growth and endless possibilities. Prism is a company that applauds entrepreneurship and where we turn challenges into big opportunities.

Maarten Pennings - Country Head Benelux for Belvilla by OYO

Care beyond Work

With parental leave, wellness programs, and an active culture, Prism makes space for your whole self, not just your work self.

Freedom to Build

We believe in trust and autonomy. Execute, experiment, and grow without boundaries.

Lighting the way

Join a community of entrepreneurial minds reimagining city life and solving next-gen urban challenges.

Solve what Matters

From daily life improvements to global innovations, your ideas won't sit in a deck, they'll take shape in the real world.

PARTNER WITH PRISM

Grow With Us

Boost your revenue

Unlock up to 2x growth with Prism's powerful distribution channels, global OTAs, and AI-driven pricing.

Seamless Control

Manage inventory, track bookings, and monitor performance in real time—all from a single, intuitive app.

Always Supported

Get dedicated partner support whenever you need it, ensuring your business runs smoothly.

Future-Ready Tech

Harness Prism OS to simplify operations and maximize earnings with smarter insights.

Working with the Clubhouse team has been incredibly smooth. Their tech-driven approach and operational expertise helped boost our occupancy and revenue in just a few months. The professionalism and transparency they bring are unmatched.

Sagan Jeet Singh, Clubhouse Ayodhya

We are the owners of a holiday home in Nr. lyngby - and we have DanCenter as a rental agency and we are fully satisfied with that. It's great, because when we come to the local office, with a request, there is time for us. We are heard and we are taken seriously and are treated properly and nicely. And things are put in order. DanCenter is definitely an agency we can recommend.

Nils & Kirsten, DanCenter, Denmark

For 13 years, we've been successfully renting out our group accommodation in partnership with Belvilla by OYO. Every year, we achieve excellent occupancy, and we're just as satisfied as our guests.

Elske Kinderman-Homeowner at Belvilla by OYO

When I and my family came to this country, owning a motel was more than a livelihood it was a way of building roots. With Motel 6, I’ve found more than a business. I’ve found a brand that travelers trust, a community that supports owners, and a legacy I can pass on. To me, keeping the light on isn’t just a promise to guests it’s a reflection of the journey and perseverance of families like mine.

Manish (Manny) Vanmali, Owner, Motel 6

patrons@prismlife.com

Journey so far

How We Got Here